Over the past few days I’ve noticed a little change in consumers. In the beginning of this semester, my fellow classmates and I have read about how men have been the dominant figure. Therefore, it would only make sense that they make the decisions on what should be bought, and according to our readings, the men did just that. The women had to check with their husbands on everything before they bought anything.
However, after a little while, women had become the main consumers. Women look after the house and kids. They have to buy food, supplies for the house to keep it clean and looking good (this includes decorations), clothes for the family members (kids, husband, and self), and other purchases. Confronted with the question: who is the main consumer, man or woman? Many would answer woman.
However, times seemed to have changed again and I’m not sure how recently. Children seem to be the main consumer now. Yes, the parents have the money, most of the time. However, how many children suck their parents dry for money and then spend it on the first piece of crap they see? Recently, I paid a visit to a few popular teen stores in the mall for a school project. The prices of the items in there are unbelievable. For example, there is a tiny (and I mean tiny) pair of shorts that costs around $20, when the material to make it was probably only $3….and the item has holes in it! Yet, these stores are thriving. I have a hard time seeing moms go into stores like that.
It is not just teens who are big consumers. Little children also influence purchases made by parents. It can be seen very often in a grocery store. Mothers are trying to get their shopping done, but the little children are hanging out of their seats in the baskets or running around the isles begging their mom to buy something for them. Frustrated, the mom usually gives in and just throws the item in the basket to get the children to stop shouting and bystanders to stop staring at her.
I understand that parents want their children to have the best there is; however, the children also need to learn a little discipline, and modesty. I’m not condemning anyone to hell or anything, I just think it’s slightly ridiculous that twelve-year-olds are having hissy-fits because their mom won’t buy them a transformer, and 17-year-olds are blowing over $100 on an outfit that’s smaller than the tag attached to it.